If you’re a high-performance tennis coach or parent, then you know how important strategy is for your players.
The problem is that most coaches teach strategy without measuring the player’s execution of that strategy.
Strategy in tennis is the process of creating and using tactics to create a specific gameplan to beat an opponent.
Most players have their own go-to strategies that we might call strengths. For example, I like to hit inside-out forehands until I get a short ball to come forward. You can also develop in match strategies where you notice a weakness of your opponent, then attack it.
At the highest levels of tennis, good strategy beats good technique every time.
In the past, coaches used instinct or gut feeling to create a strategy. This actually can do more harm than good for the player.
Let’s look at an example.
Over the past 5 years, you may have noticed that more ATP players are starting to hit second serves to the opponent’s forehand, in the deuce court.
Historically, coaches would teach their players to hit a high-percentage kick serve to the backhand because “the backhand is weaker.”
Some ATP players actually still do this!
What coaches have found, is that the win percentage is higher when players serve to the forehand on second serves in the deuce court.
Here’s a look at the serve locations and win percentages for Djokovic in 2020.
We can see that his lowest win percentage in the deuce court is to the backhand. The body serve is the highest, possibly because it is used less often.
Most players just serve to the backhand because it’s a weakness. It seemed like a good idea for most of tennis history.
At the highest levels of the game, we were wrong!
So how did we figure this out?
How do the best coaches in the world develop winning strategies?
Two words… Match Tagging
What is Match Tagging?
Tennis is a game of very small margins, so it’s often impossible to see what leads to winning and losing.
Match tagging is the process of recording events during a tennis match to collect useful data about the match. It allows us to collect the stats that matter and find the exact reasons a player won or lost the match.
Match tagging has proven that instinct and gut feeling are not very accurate.
When you watch a match live, you might see a wide serve in the deuce that results in an error. The next wide serve in the deuce court might not happen for another 20+ minutes. There’s no way to remember all your serves in the deuce court, and know which ones were most effective like the image above shows us.
With match tagging, you don’t have to remember.
The Best Players & Coaches Now Use Match Analytics
At Tennis Analytics, we’ve been using match tagging at every level of tennis for years. Players & teams who have used our match tagging system in the past 5 years include:
- Multiple Grand Slam Singles Champions
- Fed Cup Championship Teams
- Davis Cup Teams
- Olympic Teams & Athletes
- ATP & WTA players ranked 100-250 who skyrocketed into the top 20 in less than 12 months
- Grand Slam Doubles Finalists
- Multiple NCAA DI Championship Teams
- Junior Orange Bowl Champions
- High-Performance Junior Academies
- USTA adult league teams
- and players & coaches just like you…
In almost every case, once coaches start using this process, their players improve dramatically.
Get trained on the match tagging process & Dartfish Software that we use for ATP, WTA, & high-performance college and junior players in our new course. This course will transform the way you watch tennis matches!
Become a Certified Match Analyst below!
Match Tagging is PROVEN to Improve Player Development Faster. Here’s how…
When you start tagging and getting data on your players, you can find very specific areas of their game to work on.
The data may reveal that you make too many return errors from the ad court, hitting forehands. Next time you practice, hit 100 forehand returns from the ad court!
Most coaches & players don’t actually know why a player won or lost a match, so they don’t know which areas to work on in practice.
- Studies show that coaches are less than 50% accurate in identifying the factors contributing to a win or loss.
Tennis Analytics’ new Match Analyst Certification Course will show you how to collect and use the data to become a smarter coach for your players!
I’ve been using Dartfish for 15 years. The ability to break down matches has made my coaching more effective for players at every level of the game. Coaches can now find the numbers that matter and tie it to the match video with software that is changing our sport.
– Coach Craig O’Shannessy | Brain Game Tennis, ATP Tour Coach
This is the “end-to-end” system high-performance coaches use to develop winning strategies and faster improvement for their players. This course will transform the way you watch tennis matches!
Become a Certified Match Analyst below!
Match Analysis Will Give You An Edge: Be First, Not Last
As data analysis works it’s way down from the pro tour level to college, and now to clubs or academies, it’s going to be universal in the world of high-performance tennis coaching.
Coaches who know how to analyze matches will be at the forefront of this great leap for our sport.
Why should you start tagging and analyzing matches?
- Improve Player Development: It is proven to improve players faster by identifying weaknesses and strengths quicker and with more accuracy.
- Use Match Data to Drive the Practice Court: The traditional method is the reverse. Many coaches teach technique and strategy and hope the player executes it in the match. We do the opposite. Look at the match court first, then decide how to practice.
- Attract New Players & Keep Existing Ones: Whether you’re at a club or academy, players will want to join to take advantage of your new match analysis services. You’ll likely be the first coach in your area to use this cutting edge method.
- Document Progress: You can create a match video library for your students to help them see progress over time and never plateau.
- Be First, Not Last: You will be one of the first coaches using match analysis. Tennis players talk to each other, and when they hear you’re doing this, they will come running.
- Remote Coaching! You can start generating off-court revenue by analyzing matches from your computer. You can even coach players in different cities (This is exactly what we do for ATP & WTA pros).
- Parents LOVE It! If you coach juniors, then you’ll find one of the best ways to keep their parents happy is to record and send videos of their kids improving.
Remote Coaching Services Means More Revenue
We tag matches for ATP and WTA players at the Australian Open, Rolan Garros, Wimbledon, US Open, and every other major pro tournament.
But we’re almost never at the tournament.
After completing this certification course, you will be able to analyze match video from anywhere. You’ll have a new remote coaching system to implement immediately.
What is “remote coaching?”
What we mean by remote coaching, is off-court coaching, or coaching from home.
Here’s what the most successful coaches are discovering.
Starting with your private lesson rate as a baseline, you can charge for match analysis from home.
Would it help you to see a 20% increase in revenue from private lessons?
The match analysis doesn’t take up any court time. So while you’re behind the computer, another coach can be using the court.
Your (and your club’s) revenue, will no longer be limited by court availability!
Become a Certified Match Analyst below!
Video analysis has played a huge part in how we evaluate the technical and tactical development of our American athletes. Video and Performance Analytics can take subjective observations and turn them into measurable objective benchmarks that can be tracked over time. Athletes are inherently visual learners, so having the ability to show them, using video, helps accelerate the learning curve while taking the emotion out of the evaluation process. The modern day coach must learn how to use video analysis and performance analytics as part of their everyday teaching and coaching philosophy.
– Geoffrey Russell | Sr. Manager, Team USA
What You’re Going to Learn in this Certification Course
Here is the outline of the course, and what you’re going to learn.
Section 1: Course Navigation & Intro to Tagging
First, we will give you a quick overview of the course, including how to log in, ask for support, etc.
Then, we’ll cover the definition of tagging and share all the elements that make up a tagged tennis match. You’ll need a fundamental understanding of what match tagging is before we start.
Section 2: Data Integrity
We’ll briefly cover the value of data and how to ensure data integrity and quality. This is VERY important!
Section 3: Filming a Match
In this section, you’ll learn the camera setup and gear you need to properly film a match. This isn’t very difficult, but there is a right way to do it.
And by the way, all your players will want to start having their matches filmed.
Section 4: Dartfish Note App – Tagging
This is where you’ll start to build your first tagging panel. We walk you through an example using winners and errors.
By the end of this section, you’ll be able to use your cell phone to track data from the sideline of a match.
Section 5: myDartfish 360 S Desktop App
Dartfish 360 S is a powerful tool that the best coaches will need to learn.
With this software you can:
- Manage, edit, and share videos of your students.
- Analyze a player’s technique (see our Technical Analyst Certification Course for more).
- Sync tagged data with video.
- Search and filter for specific points like pressure points, or all the points serving in the deuce court, for example.
We’ll show you how to do all that and more in this section!
Section 6: Creating a Report
After you’ve filmed and tagged a match, how can you make sense of all the new data? Reports.
We’ll show you how to use Excel or Google Sheets to create graphs and tables so you can make the data actionable. This is important for the practice court!
Section 7: Delivering Feedback
There is such a thing as too much data. Many coaches and players can get overwhelmed with all the numbers they’re able to generate when tagging matches.
This section will show you how to extract the most important information and deliver it to your players.
Section 8: Personal Cloud Review
As you start tagging more matches for more players, you’ll need to stay organized. This section will show you how to easily manage and share videos and data with your students.
Section 9: Certification Project
The Certification Project will consist of you filming and tagging a match before creating a report. Upon completion, you will get USPTA or PTR continuing education credits.
Get trained on the match tagging process & Dartfish Software that we use for ATP, WTA, & high-performance college and junior players.
Become a Certified Match Analyst below!
Video technology has in effect been an extra assistant coach for me over the last 15 years. With it, I have developed a technical and tactical history for each player, and have become much more purposeful with the way I run individual and team practices. Our players have responded very positively to it, and practice sessions following video review sessions are noticeably more effective. The investment in video technology has paid big dividends for us, and I strongly recommend it to every coach looking for an edge.
– Bruce Berque | Head Coach, University of Texas Men’s Tennis. 2019 DI NCAA Champions.
- How easy is it to implement this system? You need to feel comfortable learning a new software, but if you know the basics of Excel, Google Sheets, and basic video editing software, you’ll get it quickly.
- Do I need to be “tech-savvy”? No, especially if you’re not intimidated by technology. The app and software are both relatively self-explanatory and we have in-app tutorials with step-by-step instructions so you can follow along. We also offer support as you navigate through the course.
- I’ve seen similar tennis courses in the past—what makes this different? We’re training you on a whole new coaching system that will transform the way you analyze matches. This is exactly how ATP, WTA, and top college coaches develop players.
- What if I don’t have much time to spend on it right now? You get lifetime access to the course. It’s a self-paced course.
- Do I need a fancy video camera? Or buy extra software? No. A basic action camera along with a fence mount tripod is all you need. You can purchase our tennis camera kit or buy something on Amazon. Dartfish Software is included in the price of the course.
- Will it help me generate more revenue? Yes. Remote coaching is becoming more and more common. All coaches who use this system can make more off-court money.
This course is led by 2 instructors.
Warren Pretorius is the founder of Tennis Analytics, a company that provides detailed match analytics and player scouting along with detailed statistical reports.
Warren will be your primary instructor for this course. He will show you how to film and analyze your student’s technique using the Dartfish platform. He created the course content and teaching methods you’ll learn, and currently uses them with some of the top players and coaches in the world.
He works closely with Dartfish, USTA Player Development, Tennis Canada, over 40 NCAA teams, numerous academies, and top 50 players on ATP & WTA tours. His company has one of the largest video-based tennis match databases in the world.
Here are just a few of Warren’s accomplishments.
- USPTA Master Professional, a designation held by less than 1% of teaching professionals.
- Speaker at USPTA and USTA conferences.
- Performs training workshops for organizations around the US & Canada.
- A former NCAA Division I collegiate player.
- Warren also successfully competed on the USTA senior circuit, winning 10 USTA balls, including four national championships.
- 2015 USOC Coach of the Year (Doc Counsilman Science Award).
Warren is originally from Johannesburg, South Africa and currently lives in Park City, Utah.
Will Boucek is the founder of Tennis Tribe Marketing, a company that builds websites and provides online marketing services for tennis businesses.
Will is responsible for the writing and operation of the course. He will show you how to navigate through the course and assist with any questions you have.
Will has worked closely with Warren since early 2019. He is the lead writer for the Tennis Analytics Blog. Will has played and coached tennis for over two decades and is a former NCAA Division III player. Will lives in Fort Worth, Texas.
The key benefits of Dartfish for coaches and players alike are the improved communication to fill the gap between perception and observation. Data extracted from videos cannot be seen by the naked eye or some pencil on paper means. Coaches of the 21st Century have clearly an advantage…
I am a firm believer in facts versus feelings when it comes to coaching. If I can measure speed, angles, stats, and other important data, it gives me the necessary information to make appropriate decisions and improve how I communicate with my athletes.
Videos do not lie. Athletes understand much quicker what coaches see and provide. At the last Olympics, Dartfish users won 72% of the medals. No need to say more!
– Victor Bergonzoli | CEO of SportsEd TV, Ex-Dartfish President and Founding Member
- Full access to the Match Analyst Certification Course by Tennis Analytics ($800 value)
- 9 lessons covering 22 different topics
- Over 25 training videos
- Includes all future updates of this course
- Your personal myDartfish 360S Annual License ($480 value)
- Direct access to our team of match analyst experts – on every page, there is a Q&A form that you can use to contact us directly ($200 value).
- An Official Match Analyst Certification from Tennis Analytics, good for 1 year, in PDF and badge form.
- Include this in your email signature, website, and pro shop ($99 value, renews at $99 yearly).
- Special Discounts on other Tennis Analytics Coaching Certification Courses
- Bonus 1: A Remote Coaching Webinar ($50 value)
- Bonus 2: Tennis Analytics Singles Tagging Panel ($100 value)
- Bonus 3: Tennis Analytics Doubles Tagging Panel ($100 value)
Total Value: $1500+
Your Price: $499…